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  1. ITV Report

East Riding taxis to be marked with distinctive livery

Taxis in the East Riding will be the first in the Humber region to be branded with distinctive white and green livery to help improve public safety.

Credit: East Riding of Yorkshire Council

The pilot scheme, which will run until May and is being implemented by East Riding of Yorkshire Council’s licensing team, will see white vehicles on taxi ranks across the East Riding sporting green markings and displaying a Yorkshire rose symbol.

The implementation of the livery will be carried out in two phases with all existing licensed vehicles gradually becoming part of the livery by December 2020.

The majority of the taxi trade have fully supported the introduction of the livery and I have also seen the very positive reaction of people when they see the vehicles on the rank. The vehicles are very distinctive, and while the colours and the symbol are not identical to those of the council, they are similar and can reassure customers that when they get into one of these taxis the driver holds all the correct licenses.

– Councillor Stephen Parnaby, OBE, leader of East Riding of Yorkshire Council