The county's towns, villages and cities are decked out in cycling paraphernalia for the start of this year's Tour de Yorkshire.
Crowds are expected to line the 304-mile route for the men's race, from Bridlington to Sheffield, over the next three days.
The women's race starts in Tadcaster and ends in Harrogate on Saturday.
Organised by Welcome to Yorkshire, the region's tourism agency, and French company Amaury Sports Organisation (ASO), the event is now in its third year.
It was started after the county's successful hosting of the Grand Depart for the Tour de France in 2014.
Around a million people watch last year's race, which generated about £60m for the local economy and was watched by 11.4 million TV viewers in 178 countries.