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  1. ITV Report

Charlie and Lola author named Children's Laureate in Hull

Lauren Child received the award today Credit: ITV News

The new Children's Laureate has been announced in Hull this lunchtime as part of the UK City of Culture celebrations.

Lauren Child, the creator of Charlie and Lola and the Clarice Bean series, will take over the role for the next two years.

It is awarded to an author or illustrator of children's books and aims to encourage youngsters to read for pleasure.

Child was presented with her medal from outgoing Children's Laureate Chris Riddell at an afternoon ceremony at City Hall

The announcement was made at City Hall Credit: ITV News

Child, a former artist's assistant to Damien Hirst, is celebrated not only for creating her own books, but translating them into other media - most significantly in her role as associate producer of global hit television series Charlie and Lola.

Launching her laureateship by championing creativity, she said: "I want to inspire children to believe in their own creative potential, to make their own stories and drawings and ignite in them the delight of reading for pleasure.

In an increasingly fast paced world, children need the freedom to dream and imagine; to enjoy reading, drawing and telling their own stories without value judgement or restraint.

– Lauren Child

Calendar reporter James Webster caught up with Lauren at today's ceremony.