1. ITV Report

Sponsorship deal agreed for renaming of Headingley Stadium

A sponsorship deal has been agreed for the renaming of Headingley Stadium.

Key players from Leeds Rhinos, Yorkshire Carnegie and Yorkshire County Cricket Club Credit: Yorkshire County Cricket Club

The Yorkshire County Cricket Club and Leeds Rhinos have announced that Bingley-based Emerald Group has acquired the naming rights to the stadium, in addition to a range of commercial, community and charitable benefits.

The deal kicks in on November 1, 2017 and gives the publishing group a naming rights partnership with the two sporting Clubs.

This will see the unique complex, home to rugby league side Leeds Rhinos, rugby union side Yorkshire Carnegie and The Yorkshire County Cricket Club, renamed as the Emerald Headingley Stadium. The stadia will also be named independently as Emerald Headingley Cricket Ground and Emerald Headingley Rugby Stadium.

For Emerald Group, this agreement includes stadium naming rights and opportunities for charities to engage with cricket and rugby for the benefit of the local community.

The deal also includes the naming of the new North-South stand as the Emerald Stand upon completion of its redevelopment in 2019.

The 450-seater banqueting suite will be called the Emerald Suite.

Headingley Cricket Ground Credit: Press Association

“We are very excited to enter into partnership with Emerald Group, who have just celebrated 50 years since being founded in Bradford in 1967. This is a unique joint venture between the Club, the Rhinos and Emerald and underpins the development of the North-South stand, which will now be called The Emerald Stand.”

– Mark Arthur, Yorkshire County Cricket Club Chief Executive

“We are delighted to have worked alongside our partners at Yorkshire CCC to complete this new arrangement with the Emerald Group. This sponsorship is another vital step in our vision to transform our home once again into an iconic sporting venue with the exciting redevelopment plans set to begin in late summer.”

– Gary Hetherington, Leeds Rhinos Chief Executive

“In our 50th year, Emerald looks forward to an exciting future. As a business founded in Yorkshire, it’s important that we support our local community, so it’s fitting that we’re working with Headingley Stadium to continue to host world-class sport.”

– Dr Keith Howard, Chairman of the Emerald Group
Headingley Rugby Stadium Credit: Press Association

The agreement supports the start of major redevelopment plans.

Leeds Rhinos have also revealed that demolition will now begin on the iconic South Stand at the end of August this year followed by the Main Stand at the end of the current Super League season.