The 2017 Tour de Yorkshire boosted the county's economy by almost £64 million, independent research shows today.
The race weekend from 28-30 April saw a record 2.2 million spectators line the route and spend 8% more than last year.
Accommodation spend was UP 6.5% year on year and non-accommodation items such as food and drink, souvenirs and transport was UP by 9%.
The race was televised in 180 countries and watched by some 9.7 million global TV viewers across Eurosport and ITV4. 34 global broadcasters covered the action, UP from 22 in 2016 and there were over 140 hours of TV coverage shown, UP 178% on 2015 according to an independent survey by Nielson Sport 2017.
The economic impact study, carried out by Leeds Beckett University, showed that the majority of spectators were from Yorkshire (86%) while 14% from elsewhere in the UK and abroad.
This year's race attracted a stellar field and Welcome to Yorkshire are confident of enticing more big names for the next two editions as the world's best riders look to visit the county in preparation for the 2019 UCI Road World Championships.