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  1. ITV Report

Jo Cox Commission launch new loneliness video campaign

The Jo Cox Commission on Loneliness has launched a video to show the effects of loneliness and simple ways to combat the issue. Photo: PA Images

The Jo Cox Commission on Loneliness has launched a video to show the effects of loneliness and simple ways to combat the issue.

The commission was established just months before the former Batley and Spen MP was murdered in June last year.

Following her death, colleagues came together to honour her legacy and do something cross-party on loneliness as part of the Jo Cox Commission.

The moving film - made by St Luke's - follows the day of a ventriloquist puppet alone in his house - immobile and lifeless without the human contact that would normally animate him.

Despite being surrounded by clear signs of life - photographs of colleagues, a 'Best Dad' mug, and a lived in house- the puppet is rendered "powerless" by the effects of being lonely.

In the final shot, he is brought back to life with the human contact that we all need.

The Jo Cox commission works with 13 organisations including Age UK, The Co-op, and Action for Children to develop ideas for change that can start to tackle the problem of loneliness.

As Jo Cox said: "Young or old, loneliness doesn't discriminate".

Over the course of the year, the commission has shone a spotlight on the many affected groups, including men, older people, refugees, disabled people, children and parents, and carers, and will put together a manifesto of the findings and recommendations.

Seema Kennedy MP and Rachel Reeves MP, co-chairs of the Jo Cox Commission on Loneliness said:

We loved the simple message of this film - that loneliness affects all sorts of people for all sorts of reasons and that each of us can do something by popping into see a neighbour. We'd like to thank St Luke's for giving up their time to make this film to highlight the issue of loneliness.

– Seema Kennedy MP and Rachel Reeves MP

Neil Henderson, CEO of St Luke's commented:

The death of Jo Cox moved us all, so it is fitting that we build on her work with a film we hope will move people to check in on someone who's feeling lonely.

– Neil Henderson, CEO of St Luke's