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City of Culture's business boost

City of Culture is giving businesses around the Humber something to smile about. That is the verdict at the end of an exhibition by some of the area's most well known companies.

For the past two days they have been promoting their products and services at Hull's Costello Stadium - also a chance to connect with other businesses and share tips on how they can all benefit from the extra visitors brought in by the year of cultural celebrations. James Webster has been along to find out more.

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Spectacular fireworks mark start of Hull's UK City of Culture year

Fireworks light up the sky over the Humber River during the official opening of Hull's tenure as UK City of Culture.

Fireworks light up the sky over the Humber River Credit: Danny Lawson/ PA Wire
Fireworks light up the sky over the Humber River Credit: Danny Lawson / PA Wire
Fireworks light up the sky over the Humber River Credit: Danny Lawson / PA Wire
Thousands watch the UK City of Culture fireworks display Credit: Danny Lawson/ PA Wire
Thousands watch the UK City of Culture fireworks display Credit: Danny Lawson / PA Wire
Spectacular fireworks light up the Humber Credit: Danny Lawson / PA Wire
25,000 watched Hull's UK City of Culture opening fireworks display Credit: Danny Lawson / PA Wire
Stunning fireworks display launches Hull's City of Culture celebrations Credit: Danny Lawson/ PA Wire
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