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The government has announced a doubling of the funding into research into Alzheimers disease. David Cameron spoke of "a national crisis" posed by the condition and said he would make tackling it a personal priority.
The move has been welcomed today by charities - and by those who have the condition. The video above contains flash photography.
WARNING: Chris Kiddey's report contains** flash photography.**
For the latest on the Government's plans to tackle Dementia nationally click here
As three quarters of people with Alzheimer's say they feel anxious or depressed here are some key facts about the disease.
- Alzheimer's disease is the most common cause of dementia, affecting around 465,000 people in the UK.
- Symptoms can include loss of memory, mood changes, and problems with communication and reasoning.
- Women are slightly more likely to develop Alzheimer's disease than men.
- It is likely that a combination of factors, including age, genetic inheritance, environmental factors, lifestyle and overall general health, are responsible for developing dementia.
- Smokers are almost twice as likely to develop the disease as non-smokers.
- 77% of people withdementia felt anxious or depressed.
- Nearly 50% say they've lost friends since their diagnosis and many say they don't feel part of the community.
Latest ITV News reports
A butcher's shop in North Yorkshire has been praised for leading the way when it comes to helping customers suffering with dementia.