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Shoppers in Market Rasen have been reacting to the news that the town is to benefit from a share of the Government's £1m fund to regenerate the high street.
They tell Calendar that at the moment it is difficult to buy men's clothes and ladies underwear in the town, among other things.
Work to transform Market Rasen's high street is stepping up a gear after it became one of the first so-called Portas Pilots.
£100,000 will be spent putting in place ideas from retail expert Mary Portas to regenerate the town centre.
Beauty salon owner Beverley Farrow and Rob Jacques who runs a handware store are two traders who have been working with other businesses to come up with ideas to improve Market Rasen.
They've been sharing their reasons for getting involved and their hopes for the future now the bid for funding has been successful.
Sara Scott from the Market Rasen Business Improvement Group helped to coordinate the bid for the Portas Pilot funding. She and the rest of the group say they were over the moon to hear they had been successful.
Traders in Market Rasen have already decided how they will use the £100,000 from the Mary Portas scheme to improve the town centre. They want to clean up buildings, repaint the rendered walls, and introduce a regular Saturday market. They will be holding talks this week to fine tune the details.
Traders in Market Rasen worked together to form a Business Improvement Group to put together their application to be a Portas Pilot town. As part of that bid they produced this video which was mentioned by Mary Portas on Twitter.
Traders in Market Rasen are starting work on revamping their town centre after it was awarded a share of £1.2m of government cash, set aside to regenerate high streets.
The Lincolnshire town is one of 12 chosen to pilot ideas put forward by the retail expert Mary Portas. 370 other places applied.
New regular markets are planned as well as a big clean up of the town centre and better coordination between shops over their opening hours.
Businesses hope they will be able to get more people shopping in the town and more businesses setting up there.