Morrisons to begin online sales

Bradford-based supermarket Morrisons is to start an online groceries business by the end of this year.

National

Ocado move a 'significant strategic step for Morrisons'

The launch will see the retailer use Ocado's recently opened distribution centre in Warwickshire for deliveries through a Morrisons-liveried fleet.

The 25-year deal involves Morrisons paying up to £170 million to Ocado to acquire the site and equipment.

This agreement is a significant strategic step for Morrisons.

From a standing start, Morrisons will be competing in the fast-growing online channel by the end of this year with a really compelling proposition.

The customer gets our affordable fresh food delivered by Ocado's state-of-the-art distribution system.

– Morrisons chief executive Dalton Philips
National

Morrisons to start online deliveries with Ocado

Morrisons is to start its online groceries business by the end of this year. Credit: PA Wire

Supermarket Morrisons is to start its online groceries business by the end of this year after unveiling a tie-up with delivery firm Ocado.

Ocado is closely linked with Waitrose, exclusively delivering the supermarket's products - as well as its own and those of branded ranges - to its customers and the move is likely to spark a backlash.

Mark Price, managing director of Waitrose, recently told The Sunday Telegraph its lawyers would seek to examine any tie-up between the other two companies.

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