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The NSPCC has launched a new campaign aimed at tackling the problem of child abuse.
Their helpline has experienced a huge rise in calls since the Jimmy Savile scandal and now they aim to get parents and children talking about the issue, in the hope that it can be prevented. Adam Fowler reports.
The NSPCC has launched a new campaign to help parents protect their children from sexual abuse. The campaign is aimed at helping parents talk to their children more to enable them to lower the risk of being victims of offending.
It comes as a YouGov poll shows that half the parents of 5-17-year-olds surveyed have never spoken to their sons or daughters about the issue.