Hull City has released a statement about its new name.
In response to comments made following a recent interview, the Club would like to clarify its formal identity.
The business name at Companies House had its ‘Association FootballClub’ suffix removed in the spring of this year, leaving the club to be named ‘Hull City Tigers Ltd’. This will now be used in official club statements, regarding any of our commercial operations.
The Tigers brand, with its powerful imagery, will be used in international markets to attract new interest and attention in both Hull and the East Riding from a worldwide audience.
As has always been the case, supporters remain free to refer to the club as they wish, whether that be Hull City, City, Tigers, Black and Amber, or indeed any other variant of the Club’s name. For many, the Club will continue to be known as Hull City, as it has been from its inception.
A new badge, to be used from the 2014/15 season, will be designed and created in consultation with fans over the coming months.
Newly promoted Hull City is set to change its name from Hull City AFC to Hull City Tigers. In an interview with the Hull Daily Mail Assem Allam said that the change is to give the club a stronger identity as "City is a lousy identity" and "common".