Hull KR in stadium name change

Hull KR have announced a new sponsorship deal with local communications provider, KC, which will see Craven Park renamed the "KC Lightstream Stadium"

Craven Park to be renamed

Hull KR have signed a five year sponsorship deal which will see Craven Park renamed the "KC Lightstream Stadium".

The deal, with local communications provider, KC, has been completed in time to be in place for the Robin's Super League opener against Leeds Rhinos on Sunday February 16th.

Fans of the city's two rugby league teams are likely to be sceptical about the choosing of a brand that will make both stadiums remarkably similar in name, with Hull FC playing their games at the KC Stadium across the city.

Linton Brown, Hull KR Director of Commercial Affairs, commented: “Having KC on board as our stadium naming rights partners is a major step forward with our brand strategy."

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