Massimo Cellino says signing a big name to manage the club would not guarantee big results.
Questions have been raised about the appointment of Dave Hockaday who's previous managerial experience is limited to four seasons at non-league Forest Green.
But the Italian, who took ownership of the club during last season, says it was more important to get the right man ahead of a high profile name:
Leeds United owner Massimo Cellino has announced his intention to move the club's training facilities away from Thorp Arch.
In a press conference to unveil the club's new head coach, Dave Hockaday, Cellino spoke at length about his management and plans to develop new facilities.
The Italian explained to gathered reporters why he is not on good terms with the team's current facilities:
Leeds owner Massimo Cellino says the club's leading goal scorer will be staying at the club this summer.
It was reported that bids had been made for the Scottish striker, but Cellino said despite the club's debts they are not desperate to sell the player to generate funds.
Speaking at the unveiling of Dave Hockaday as the club's new head coach Cellino assured fans he would not be leaving:
New Leeds head coach Dave Hockaday says he joined the club to work hard.
As a player he made over 500 appearances and has since gone on to coach in every division with various clubs.
At a press conference today he said managing Leeds United was a "great opportunity":
The new head coach for Leeds United says working with players is his passion.
Dave Hockaday was unveiled at a press conference at Elland Road today where he was asked about his future role at the club.
The former Forest Green manager said chatting to Leeds owner Massimo Cellino led to him being offered the job:
Massimo Cellino has unveiled Dave Hockaday as the club's new head coach.
Jon Hill is at Elland Road for us:
#LUFC Cellino says until an hour ago he was still president of Calgiari but now sold all shares
#lufc Cellino: I was looking for someone who can work with the players
Leeds United have announced Dave Hockaday as their new head coach to work alongside recently appointed football consultant Benito Carbone.
The 56-year-old's most recent football job was as manager of Forest Green Rovers in the Conference Premier Division. He left by mutual consent in October last year after two tenth place finishes and two relegation scraps.
Hockaday has also coached around the country at Southampton, Leicester and Watford and is credited with starting the country's first ever football academy in 1995.
His model has since been adopted throughout the UK and it earned him a role on Graham Taylor's staff at Watford.
Hockaday did not share in any surprise about his appointment.
He said: "Is it a surprise? No, it isn't, because of my background and the fact that I'm a very experienced coach and the president wanted an experienced British coach. I tick all the boxes and intend to take it with both hands."
It was widely assumed that Hockaday would have little to no input in who Leeds will be signing, but he added: "I have spoken to the president about a number of players. There will be changes."
He played over 500 times for clubs including Hull City, Blackpool and Swindon.
The Whites have also announced that Junior Lewis will be Hockaday's assistant.
Lewis has coaching experience at Bradford City as well as Wycombe Wanderers and non-league Hendon.
ITV Calendar understands that Leeds United are preparing to unveil their new manager on Wednesday.
It is understood that former Southampton coach, Dave Hockaday, will be appointed by Massimo Cellino as the man to spearhead his new reign at the Elland Road club.
56-year-old Hockaday, who departed Forest Green Rovers by mutual consent in October last year, has previously worked as coach at Watford and Leicester.