The newly-appointed Chief Executive of the 2017 City of Culture company will tell business leaders that a legacy of regeneration is "top of the agenda" for Hull's year as the UK's cultural capital.
Martin Green takes up his new role on October 1, but before then he will address the region's business community, alongside Hull: UK City of Culture 2017 Chair Rosie Millard, at a Bondholders breakfast this morning to mark the start of Freedom Festival, Hull's premier artistic and cultural event.
Mr Green, whose impressive track record includes being Head of Ceremonies for the London 2012 Olympic and Paralympic Games, said major events such as the Olympics, Tour de France Grand Départ in Yorkshire and the Commonwealth Games in Glasgow were a powerful tool for regenerating cities and communities and transforming their image.
The Bondholders is a fast-growing, private-sector led group of more than 230 member companies and other organisations that act as ambassadors for Hull and the Humber to encourage investment and job creation. The regular Bondholders breakfast events bring these ambassadors together to gain insight into new initiatives and developments within the region.
At the Freedom Festival Bondholders breakfast Mr Green will also urge local businesses to "join in" and invest in supporting the cultural programme.
The focus on legacy from 2017 will be underlined by Rosie Millard.
The Bondholders breakfast will be staged in the Big Top on the Freedom Festival site in Hull's Fruit Market. It will focus on how being UK City of Culture 2017 is acting as a catalyst for investment that will create a thriving environment for business.
Bondholders members will also hear from Hull City Council about how City of Culture is part of the overarching City Plan masterplan and details of specific projects such as improvements to Hull's public realm, plans for a major events and conference centre, and regeneration of the Fruit Market.
In addition, the meeting will showcase case studies of investment which are reviving Hull's waterfront and reinforcing its position as a focal point for Hull's creative community.
The man who masterminded the opening ceremony of the Tour de France Grand Départ is to be the Chief Executive of Hull's UK City of Culture.
Martin Green was also Head of Ceremonies for the London Olympic opening and closing ceremonies.
From 2007 to 2012, he was Head of Ceremonies for the London 2012 Olympic and Paralympic Games.
Overseeing a multi-million pound budget, he assembled the world-class team that delivered the truly spectacular ceremonies.
Hull MP Diana Johnson has called for a more even spread of funding across the country's art and cultural institutions.
Ms Johnson said that although the Arts Council awarded the city an extra £5 million ahead of the city taking the City of Culture mantle in 2017, London based organisations are favoured:
Hull is to host a UK City of Culture 2017 free public party event on Saturday, June 28, to thank people for their support during the city’s successful title bid last year.
With 919 days to go, the council says the event will celebrate and showcase Hull’s diverse cultural offerings and talent with various events and live performances.
The free event in Queen Victoria Square runs from 12 noon to 6.15pm.
Writer and broadcaster Rosie Millard has been appointed as the chair of the company that will organise Hull's year as the UK City of Culture in 2017.
The 48 year-old mother-of-four, who graduated from the University of Hull in 1987, was unveiled at a news conference in the city this lunchtime.
The former TV arts correspondent was chosen following a nationwide search to fill the role:
Distinguished writer and broadcaster Rosie Millard has been appointed to lead Hull's UK City of Culture team for 2017.
Ms Millard, who has maintained a close link with the city since graduating from the University of Hull in 1987, will now take on the role of Chair of the culture company.
Today's announcement by Hull City Council follows a nationwide search to fill the role.
Hull City Council Leader Stephen Brady said:
"I would like to offer a very warm welcome and my congratulations to Rosie as she prepares to lead the team that will deliver Hull's vision for UK City of Culture 2017.
"Her outstanding track record working in the media, culture and the arts, together with her passion for the city, means she is ideally placed to help Hull take advantage of the fantastic opportunities that City of Culture status brings."
Ms Millard said:
"I arrived in Hull to study at the University over 30 years ago and in my heart, I have never left. It is an honour and a privilege to be asked to return to play a part in its renaissance.
"Hull now has a once-in-a-generation opportunity to use culture and the arts to transform perceptions of the city and to change the lives of local people. As Chair of the culture company, I want to help Hull grasp this moment."
The head of Arts Council England is in Hull today to see how preperations are going for its City of Culture year. The organisation has pledged three million pounds to support Hull during 2017.
Hull City Council says it has had record visitors to its musuems this half-term.
The Maritime Museum welcomed a record 1019 visitors through their doors on Monday alone.
Streetlife Museum recorded an increase in visitors, up 52% compared with the first day of last year's February half term holiday,
Officials believe being named City of Culture for 2017 has encouraged more people to visit the city.
The secrets behind Hull's successful City of Culture bid were revealed to the public today.
Over a hundred people went along to hear the full story of the city's journey from shortlist to victory and to find out how they can get involved. Fiona Dwyer reports.
The secrets behind Hull's successful UK City of Culture bid are being revealed to the public today at Hull University.
The team responsible for the bid will describe how the idea of "Hullness" and the strong public support for the bid were key factors in their victory.
They now want to show people how the CIty of Culture will be funded, how they can volunteer - and why elephants will once again be seen walking the streets of Hull.
Councillor Steven Bayes, Portfolio Holder for Hull UK City of Culture 2017 said: “The strength of support that local people and business partners have given to our City of Culture bid has been fantastic.
“We have a lot to look forward to as we build on and develop Hull’s cultural offerings in the run-up to 2017. At these events, people can find out exactly how we won, what we are doing to deliver the title and what it will mean to them.”