One Direction singer Louis Tomlinson is to charge Doncaster Rovers fans £250 per selfie in a bid to raise funds for the club.
The 22-year-old, who completed a takeover deal of the League One club with cosmetic surgery magnate John Ryan last week, said the pair are hoping to attract £2 million from supporters as part of their crowdfunding project.
The Tomlinson Ryan Trust has announced a series of ideas designed to boost club coffers.
According to the Trust's page, fans who bid £250 or more can "grab a selfie with Louis" before a home game. The price also includes a match ticket.
So far 32 people have taken up the offer, the website said.
The crowdfunding project set up by Doncaster Rovers new owners, Louis Tomlinson and John Ryan has reached a quarter of its target within 24 hours.
The pair are aiming to raise £2 million to help fund their new venture:
The Tomlinson Ryan Trust's objectives for the club include:
- Achieving Premier League status "by careful promotion, support, finance, and investment via its holding company"
- Building a "high quality" playing squad
- Expanding the club's supporter base in the UK and internationally
- Growing the Doncaster Rovers brand
- Embracing and supporting youth development
In return for pledges of cash, those who give to the crowdfunding campaign will be offered rewards including a place on a new "Club 28" which gives them the chance to have a say in the future of the club.
Other incentives include a range of Club 28 merchandise.
Crowdfunding rules mean money will be returned to donors if the £2 million target is not reached, while rewards are only released if the goal is achieved.
Many of One Direction's teenage fans will not be able to offer their support - donations are only accepted from people who are aged over 18.
Doncaster manager Paul Dickov has been impressed by Louis Tomlinson's passion for the club and believes the takeover can provide success.Read the full story ›
One Direction star Louis Tomlinson says he is keen to create opportunities for young people in football as he becomes co-chairman of his boyhood club.
Watch the full press conference with Louis:
Doncaster Rovers manager Paul Dickov says that for him, the most important aspect of the takeover is that both Louis Tomlinson and John Ryan are from Doncaster:
John Ryan says his new co-chairman at Doncaster Rovers - One Direction star Louis Tomlinson - will help change people's attitudes towards the town:
Louis Tomlinson and John Ryan have completed their takeover of Doncaster RoversRead the full story ›
One Direction singer Louis Tomlinson once worked as a waiter at Doncaster Rovers, the club he has today taken over with John Ryan.
He talks about the remarkable transition:
One Direction star Louis Tomlinson has completed a takeover of the club with businessman and former Director John Ryan.
Tomlinson, who made an appearance for the club's reserves last season, said he jumped at the chance to be involved in the club he has always supported: