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1D's Louis to charge £250 per selfie in fundraising bid

Tomlinson pictured at Doncaster's Keepmoat stadium. Credit: PA

One Direction singer Louis Tomlinson is to charge Doncaster Rovers fans £250 per selfie in a bid to raise funds for the club.

The 22-year-old, who completed a takeover deal of the League One club with cosmetic surgery magnate John Ryan last week, said the pair are hoping to attract £2 million from supporters as part of their crowdfunding project.

The Tomlinson Ryan Trust has announced a series of ideas designed to boost club coffers.

According to the Trust's page, fans who bid £250 or more can "grab a selfie with Louis" before a home game. The price also includes a match ticket.

So far 32 people have taken up the offer, the website said.

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The Tomlinson Ryan Trust objectives:

The Tomlinson Ryan Trust's objectives for the club include:

  • Achieving Premier League status "by careful promotion, support, finance, and investment via its holding company"
  • Building a "high quality" playing squad
  • Expanding the club's supporter base in the UK and internationally
  • Growing the Doncaster Rovers brand
  • Embracing and supporting youth development

In return for pledges of cash, those who give to the crowdfunding campaign will be offered rewards including a place on a new "Club 28" which gives them the chance to have a say in the future of the club.

Other incentives include a range of Club 28 merchandise.

Crowdfunding rules mean money will be returned to donors if the £2 million target is not reached, while rewards are only released if the goal is achieved.

Many of One Direction's teenage fans will not be able to offer their support - donations are only accepted from people who are aged over 18.

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