Shoppers in Hull and the East Riding are to be offered free parking in the run up to Christmas to help boost local business.
The parking promotion is part of a campaign to put independent businesses in Hull and the East Riding in the spotlight this Christmas thanks as part of a Government-backed scheme to get shoppers buying local.
The UK's first Small Business Saturday will be held in towns and cities across the country on December 7, giving retailers a chance to promote themselves and generate trade.
East Riding Council and Hull City Council are also playing their part to promote independent retailers during the festive period.
Both local authorities are launching their free parking schemes to coincide with Small Business Saturday.
In a bid to entice people into towns and cities including Hull, Beverley and Bridlington, car park charges will be dropped at a number of locations around the region.
Shoppers can park in Hull City Council's three multi-storey car parks on Saturdays and Sundays from December 7 to 29 for free.
East Riding Council will also be offering free parking on the weekends leading up to Christmas, starting on December 7.