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David Cameron launches Tory campaign for 'the most important election for a generation'

David Cameron kick-started the run-up to what he called "the most important election for a generation" as he launched the Tories' first campaign poster.

David Cameron launches Tory campaign for 'the most important election for a generation' Credit: Press Association

The Prime Minister stood in front of the image of an empty, straight road stretching out through lush green countryside as he delivered a speech to Conservatives in Halifax, West Yorkshire.

The poster - with the slogan Let's Stay on the Road to a Stronger Economy - will appear on billboards up and down the country

Listing the Government's achievements, it states "1.75 million more people in work", "760,000 more businesses" and "the deficit halved".

Mr Cameron has previously been criticised for making the final claim, as the deficit has only been reduced by half if it is measured as a percentage of GDP.

In cash terms the gap between the Government's income and outgoings has gone down by around a third.

The Prime Minister said: "I'm here today to launch this great poster and to mark the start of an election year.

"It is an absolutely vital election for our country and I think the most important election in a generation."

Mr Cameron listed his Government's achievements over the last five years and said: "What is absolutely crucial is to win this forthcoming election because it is so important that we stay on the road to a stronger economy.

"Stay on the road to more jobs, stay on the road to lower taxes, stay on the road to more apprenticeships, stay on the road to stronger schools and stay on the road to security and dignity in old age."

He said the alternatives to the Conservatives' plans would be "disastrous" and said he would eradicate the deficit in the next parliament.

The Prime Minister made his speech at the Dean Clough business complex after touring the insurance firm Covea, talking to managers and apprentices about the company.

In his New Year missive yesterday, Mr Cameron warned that Britain faced "chaos" if it changed economic course. Supporting Labour would send the country spiralling backwards and jeopardise the recovery, the Prime Minister suggested.

In the video, he told voters the country's resolution for 2015 should be to "stick to the plan" to ensure future prosperity.

As well as Mr Cameron's visit to Labour-held marginal Halifax, Chancellor George Osborne signalled the Tories' intentions to oust coalition Cabinet minister Vince Cable.

On a visit to the Lib Dem Business Secretary's Twickenham constituency in west London he toured life sciences firm LGC at the suggestion of Tory candidate Tania Mathias.

Writing on Twitter the Chancellor said Twickenham's voters could "have best of both worlds" with a strong Tory MP and Mr Cameron in No 10.

Tories to unveil election poster in Halifax

David Cameron will kick-start the general election year by promoting the Tories' first campaign poster during a visit to Yorkshire.

David Cameron will kick-start the general election year by promoting the Tories' first campaign poster during a visit to Yorkshire.

The Prime Minister is to launch the image - with the slogan "Let's Stay on the Road to a Stronger Economy".

The message will appear on billboards up and down the country and depicts a long straight road running through lush green countryside. Listing the Government's achievements, it states "1.75 million more people in work", "760,000 more businesses" and "the deficit halved".

Mr Cameron has previously been criticised for making the final claim, as the deficit has only been reduced by half if it is measured as a percentage of GDP.

In cash terms the gap between the Government's income and outgoings has gone down by around a third.

Chancellor George Osborne will also be out and about promoting the campaign, touring a business in the West Midlands.

In his New Year's missive, Mr Cameron warned that Britain faced "chaos" if it changed economic course. Supporting Labour would send the country spiralling backwards and jeopardise the recovery, the Prime Minister suggested.

In the video, he told voters the country's resolution for 2015 should be to "stick to the plan" to ensure future prosperity.

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Doncaster mayoral elections

It's been described as a poisoned chalice - one of the toughest jobs in politics. But on Thursday, ten candidates will compete to become the mayor of Doncaster.

The Council has been heavily criticised in the past with central government even stepping in to control children's services.

But all of the candidates are promising a break with the past, as our Political Correspondent Paul Brand found out at Doncaster Racecourse, where one candidate will be crowned winner.

PCC Election: final to day to register or postal vote

The deadline for residents wanting to register to vote in the upcoming Police Crime Commissioner election is today, Wednesday 31st October, at 5pm.

Today is also the final day for people to send off postal votes too.

The PCC Elections are an opportunity for residents to vote for someone who will ultimately be responsible for issues such as how the policing budget is spent, as well as working with the public and victims of crime on community safety.

– Jo Miller, Doncaster's PCC local Returning Officer

"Not only is it vital to be registered by October 31 to ensure you can vote in this election, it is also really important to be on the electoral register. For example, many organisations such as banks and building societies use it to cross-check the addresses of people applying to them.”

– Susanna Benton, Leeds City Council’s electoral services manager
  • The role of the PCC is to set the policing priorities in line with national and local priorities.
  • All eligible voters will receive a poll card, which will include the address of the polling station.
  • The deadline for residents who wish to register to vote is Wed 31 October at 5pm.
  • The deadline for residents who wish to vote by post is also on Wednesday 31 October at 5pm.
  • Residents who are unable to go to a Polling Station on Election Day are also able to register to vote by proxy (where someone can vote on your behalf). This deadline is at 5pm on Wed 7 November.

Nominees for South Yorkshire Police Crime Commissioner role

The final list of people nominated for the elected role of the South Yorkshire Police area Crime Commissioner - has been released.

  • David Allen - English Democrats
  • Jonathan William Arnott - UKIP
  • Nigel Stuart Bonson - Conservative Party
  • Robert Teal - Liberal Democrat
  • Shaun Wright - Labour

Barnsley Council has released a document showing full details and their electoral areas.

Reminder to register to vote

People living in Leeds are being reminded to respond to their register of electors form

The deadline to respond is Friday 17 August.

It is a legal requirement to ensure that people's names are on the electoral register in time to vote in the Police and Crime Commissioner elections in November.

The canvass is happening earlier this year due to the elections on 15 November. Households are encouraged to respond quickly so they don’t lose their right to vote.We have tried to make it as easy as possible for people to respond to us by making use of modern communication methods. It helps us tremendously in cutting down on costs if people can respond via text or online if their details are unchanged and makes the process quicker and easier for everyone.

– Susanna Benton, electoral services manager, Leeds City Council

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Ballot forms delay

Voters in Leeds are still waiting for postal ballot forms for this week’s elections to be delivered.

Leeds City Council is now urging those who haven't yet received their's to contact them. Local election polls are held this Thursday - along with the mayoral referendum.

Up to 2,167 forms in a final batch due to be delivered by printers to Royal Mail for first class despatch on April 23 have not yet been received.

'Waste Of Public Money'

Councillors in Leeds have issued a joint statement criticising the Government for approving plans to distribute 'deeply unsatisfactory' leaflets to more than 400,000 homes across the city. The document details the forthcoming Mayoral election.

Leeds is being forced to print avery confusing question on its ballot papers in May, which the Council may yetseek to challenge. The leading nature of that question will only be compoundedby the selective information contained within this centrally approved andcentrally funded leaflet.**

**

– Joint statement from Cllrs Keith Wakefield, Andrew Carter, and Stewart Golton.

Councillors say voters could be given unbalanced information that could impact on the decision they are being asked to make in May about how their city will be run.

The Council will dispatch the Government approved leaflet this week.

The Government may be footing the bill for this leaflet instead of the Council but it remains a poor use of £150k of public money.

– Joint statement from Cllrs Keith Wakefield, Andrew Carter, and Stewart Golton.
  • Cllr Keith Wakefield, Leader, Labour group
  • Andrew Carter, Leader, Conservative Group
  • Stewart Golton, Leader, Liberal Democrat Group