Tesco today announced it would be sourcing more meat from UK producers, as supermarkets came under pressure to sell more British food in the wake of the horsemeat scandal.
The supermarket giant's chief executive Philip Clarke told the National Farmers' Union annual conference:
Where it is reasonable to do so, we will source from British producers.
As a first step I announce that from July all of our fresh chicken must come from UK farmers. No exceptions.
And we will move over time to make sure all our chicken in all our products, fresh or frozen, is from the British Isles.
Environment Secretary, Owen Paterson MP, has said that buying something labelled beef which ends up being horse meat is "fraud".
Speaking at the NFU conference in Birmingham, where one thousand farmers have gathered, he also told listeners "we must ensure the British public have confidence in the industry and what they're eating".
1,000 farmers have gathered at the NFU conference in Birmingham to discuss what has been described as "a diabolical year".
Farmers across the region have been facing a whole number of problems - drought, floods, tuberculosis, HS2 running through their farms and the horse meat scandal.
They've heard how more food will have to be produced in England instead of being imported from other countries, because our population could increase by the equivalent size of "four Birmingham's" in the next eight years.
Farmers from across the Midlands have been talking to ITV News Central.
More than three-quarters of consumers wants supermarkets to stock more food from British farms, according to a National Farmers' Union survey:
- 78% said supermarkets should sell more food from British farms
- 43% said they were more likely to buy traceable food from farms in Britain following the horsemeat scandal
A thousand people were polled by the union.
The head of the National Farmers' Union (NFU) has said farmers are "furious" about the horsemeat scandal.
Peter Kendall said that shorter supply chains and better labelling of British meat would help prevent a repeat.
He added: "Our research also demonstrates the strong demand for British-farmed products, and so retailers, processors and food service companies have a responsibility to ensure there is clear country of origin labelling on the products that consumers purchase."
The NFU says there were 19,000 dairy farms in England and Wales a decade ago. There are now 10,670 producers. 1,232 of those are based in the Midlands. The farming union is calling for urgent action to be taken over the cost of milk, to ensure farmers are paid more and can survive in the future.
Michael Davenport, a dairy farmer based in Market Rasen, says he needs to be paid two pence a litre more for his milk 'to break even', or four pence a litre more to make a profit. Michael is one of many farmers who has diversified and now produces cheese at his farm to survive.
"There are four supermarkets who are paying cost of production plus. The others are continuing to just tell the milk processors what they're paying, and that's not acceptable. If they want their liquid milk they ought to be paying a fair price. The feed I have to buy in has gone up by thirty pounds a tonne."
The NFU says dairy farmers are still not being paid enough money for their milk. The union says the high cost of feed for cows is causing major problems in the industry at the moment, combined with the negative effects of the bad weather. There are now 8330 fewer dairy farms than 10 years ago.