The Tour de France showcased to the world the best of what Yorkshire has to offer. And the latest tourism polls show that the world took notice.
A quarter of people surveyed in the UK now want to visit, after seeing the tour's success. The excitement - and economy - generated by Le Grand Depart remains in many of the towns and villages. Jonny Blair reports from Hawes in North Yorkshire.
Hawes in North Yorkshire has turned itself red and white for the Tour de France.The colours represent the best climber - the so-called King of the mountains. 30,000 people are expected in the market town to see the cycle race pass by.