Hundreds of One Direction fans have turned out to catch a glimpse of Louis Tomlinson at the Keepmoat Stadium ahead of a match this evening.
Directioners descended into London's Leicester Square in their thousands this evening, for the world premiere of One Direction: This is Us.
One Direction's first movie premieres today ... but what does it have in store for the boyband's fans?
Twitter UK has confirmed more than 3.6 million tweets were posted on Twitter about One Direction and the One Direction world premiere in London.
One Direction is the most followed UK band on Twitter with more than 14 million followers.
Twitter revealed that the hashtag #1DMoviePremiere was used more than 1.9 million times over the last 24 hours.
It's thought the One Direction film, starring Louis Tomlinson from Doncaster and Zayn Malik from Bradford, could be the biggest grossing film of all time.
Thousands of fans - or 'Directioners' - have been camping out in London's Leicester Square, some since Sunday, to catch a special screening of the documentary. Security on the ground reckon around five thousand fans have been lining the streets.
But isn't just fans in the capital who've been given a sneak preview of the film. Hundreds in Sheffield have been invited to a special northern premiere where there is just as much excitement. Kate Walby went to meet the fans.
One Direction's feature film This Is Us has great odds to become the UK's highest grossing film ever, according to bookmakers Ladbrokes.
As the premiere launches tonight, bookies are speculating at its potential success and make it a 5/1 chance to win a BAFTA award for Outstanding Debut in 2014.
The film chalked up at 4/1 to be the country's highest-grossing film ever, beating the record set by Skyfall in 2012.
Jessica Bridge of Ladbrokes said: "One way or another this film is going to break records and win awards. The 1D phenomenon is showing no signs of slowing down and the odds suggest they could be adding a BAFTA to their tour bus mantelpiece."
Fans of One Direction are anxiously waiting in Leicester Square ahead of the world premiere of the band's film, This Is Us.
On the day of their film premiere, there are reports that One Direction's Liam Payne has a new girlfriend. It will be disappointing news for the thousands of fans who have turned out in London to catch a glimpse of their heroes later.
Another One Direction member is off the market! http://t.co/PctIdwngCD