This Morning presenter Phillip Schofield told ITV Calendar "it's not about the celebrities" at the Pride of Britain Awards.
Coronation Street star Michelle Collins told ITV Calendar she wanted to attend the awards as you don't meet many "selfless people" nowadays.
ITV News presenter Mark Austin has presented Hillsborough campaigner Margaret Aspinall with a special Pride of Britain award in recognition of her 25-year fight for justice for her family and the families of those who died in the Hillsborough disaster.
Coming on stage to a standing ovation along with Kenny Daglish, John Bishop, Jamie Carragher and John Barnes, she said her award was about the pride of Merseyside and thanked the people of Liverpool for supporting the families during their long search for the truth.
Jean Bishop from Hull, who dresses as a bee to raise cash for Age Concern, has been named Fundraiser of the Year at the Pride of Britain awards.
91-year-old Jean has become well known in the region and has raised more than £90,000.
The families of the 96 Liverpool fans who died in the 1989 Hillsborough Disaster will be honoured for their long fight for justice tonight at the Pride of Britain awards.
The award will be collected by Margaret Aspinall, chair of the Hillsborough Families Support Group.
Stars have been tweeting how much they are looking forward to tonight's Pride of Britain awards, due to be broadcast on ITV 1 tomorrow evening.
More than a 100 stars from the worlds of sport, music, business and television will attend the ceremony where Britain's unsung heroes will be praised for their bravery.