Many retailers are bringing their traditional Boxing Day sales forward to Christmas Eve as they compete to entice customers and boost sales figures.
Marks and Spencer's online sale will begin at noon today, John Lewis will follow at 5pm and Currys/PC World at 7pm, according to the Daily Mail.
Online giant Amazon will also start its sale on Christmas morning, a day earlier than usual.
Retail experts are asking for your opinions on customer service.
They are wanting to know about whether staff are annoying, if being kept on hold stresses you. A survey is being conducted from now until September to find out how businesses can damage themselves through poor service.
– Kate Hardcastle, retail expert
We always hear about the impact of customer service on a business or the economy. Often we forget the impact on the most important element - the customer. A lot of us walk around feeling frustrated and angry about the service we get. What we're hoping is to pride an outlet, to give people the chance to highlight the impact customer service has on them day in and day out.
A customer service bootcamp is taking place in Huddersfield to get a taste of what the situation is like.
The decision has been made to build an out of town retail development in York.
That is despite traders saying it could ruin their businesses on the high street.
The city's football club are planning to move into a new stadium on the outskirts, and with that comes a huge expansion for shops at Monks Cross. That would increase the total of out-of-town shopping space to nearly the same size as Meadowhall in Sheffield.
The club say it is crucial for their future, but shop owners in the city centre say it could be the first nail in the coffin for the retail sector in the heart of the city.
The go ahead for the retail centre is subject to conditions and another meeting will be held next Wednesday.