The RNLI in Skegness say call outs have fallen this summer - which they believe are as a result of more people listening to safety messages.
Skegness lifeboat who have two boats say they have only been called out 28 times this year compared to up to 80 times in 2010.The RNLI believes its 'respect the water' campaign has also helped.
A four-year-old girl has been injured after being attacked by a dog on a beach.
The girl was bitten "a number of times" by a Jack Russell-type dog in Skegness on Saturday afternoon, Lincolnshire Police said.
The owner allegedly refused to give her details to the girl's parents after the incident off Grand Parade.
Police have now released a picture of a woman who is believed to be the woman's owner in bid to track her down.
The dog was apparently sitting under the owner's chair on the beach and was not on a lead.
Officers are treating the incident as an offence of having a dog dangerously out of control in a public place.
If you are the woman in the photograph, or you know her identity, please contact PC Nick Elmer at Skegness Police Station by calling 101.
Police are taking this opportunity to remind dog owners that dogs must be kept on a lead on the beach and that it is the owner's responsibility to ensure that their pets are kept under control at all times.
Police are appealing to a Skegness teenager to make contact and let someone know he is safe and well. 16 year-old Ryan Swallow was last seen leaving his home in Lincoln Road area around 1pm on Tuesday.
Ryan is 5' 9" tall, of medium build, with short blonde/brown hair. He was wearing dark blue tracksuit bottoms, a T shirt, and Nike trainers. He may be wearing glasses. Officers searching for Ryan are appealing to him to contact his family and let them know he is fine.
The father of a six-year-old boy severely injured in a fairground ride accident says not enough has been done to improve safety standards.
Thomas Russon, from Beighton, near Doncaster, suffered extreme burns after falling from a carriage on a ghost train ride and being dragged along the tracks at Skegness Pleasure Beach on July 20. His dad David says there should be greater restrictions on the height and age of youngsters allowed onto certain rides, unless they're accompanied by an adult.
Calendar has contacted the pleasure beach for a comment but they have been unavailable. However we understand the owners have been asked to install cctv cameras on the ride.
Tourism bosses and hoteliers in Skegness say they have seen an increase in trade so far this summer despite the lack of traditional good weather.
Those in the industry think it comes as a result of more people chosing to holiday in the UK, when compared to 2014's figures.
Butlin's say trade is up on last year as they welcomes 500,000 people through their doors, year on year.
Bill Hutchinson, Manager of the Best Western North Shore hotel and Golf Course who speaks on behalf of the Hoteliers Association says they have also seen increased trade this summer.
It will be a big night on the seafront in Skegness this evening.
X Factor finalist Jake Quickenden from Scunthorpe will be switching on the town's annual illuminations.
Organisers are hoping for a crowd of 10,000 to watch the event.
Jake's on stage from nine before throwing the switch to light up the resort.
A six-year-old boy was seriously injured after he tried to get off the Ghost Train ride at an amusement park in Lincolnshire because he was scared, it has been claimed.
The incident happened at Skegness resort Botton Brothers Pleasure Beach just after midday on Monday.
Steve Pratten, community response manager at East Midlands Ambulance Service, said: "The boy had initially become trapped under the car of the train.
"Apparently he'd got frightened and wanted to get off the ride.
"He suffered abdominal injuries as a result of the ride going over him. He was transferred to the Queens Medical Centre in a stable condition.
"Paramedics on the air ambulance said that he was a really lovely boy - very polite throughout.
"He was in a lot of pain and was very upset and frightened as well but they said he was very brave."
Child 'seriously injured' after becoming 'trapped under ghost train' at Lincolnshire theme parkRead the full story ›
A man is due at Lincoln magistrates court today charged with two counts of attempt murder in Skegness.
Anthony Russell, 22, has been charged in connection with the stabbings of two men in Lumley Road on the evening of Friday 3rd July.
Baby seahorses have been born at a tourist attraction in Skegness.
Natureland Seal Sanctuary says the seahorses are being initially fed on freshly hatched brine shrimp before being weaned onto larger food as they get bigger.
Baby seahorses, which are only a few millimetres long, are known as fry.
They spend the first two to three weeks of their lives drifting along in the plankton layer of the ocean.
Less than one in a thousand survive long enough to become an adult due to predators.
We are delighted that all the research that we have done over years is paying off and, through the dedication of our aquarium staff, we are now on our fourth generation of breeding seahorses.