A new report has revealed that the region's seaside towns are beating the squeeze on household incomes and continuing to support thousands of jobs along the east coast.
The team at Sheffield Hallam University which carried out the research says many resorts still face challenges, our reporter Adam Fowler has been to Skegness to hear about the lessons the town learned during the downturn.
Bus, newspaper and website advertising is to be used in a campaign to attract visitors to Skegness, Ingoldmells and the surrounding areas.
Tourism in the area is worth around five hundred million pounds a year and today the area's tourism board, Visit East Lincolnshire launched an ambitious programme to attract even more people to the mid-Lincolnshire coast:
The country's tourism chief is urging people to consider this region for their Easter holiday. The Visit England boss says good tourist numbers this weekend would give a big boost to the local economy.
Over three quarters of Yorkshire's beaches have been praised for their top quality bathing water.
According to the Good beach guide from the Marine Conservation society, not a single Yorkshire beach failed in its 2014 report, but Bridlington, Withernsea and Hornsea didn't manage to retain their blue flag status.
Tourism in Doncaster is bucking the national downward trend according to new figures released by Doncaster Council.
In Doncaster, overall visits to attractions across the borough were up 11% for the first 9 months of the 2013/14 financial year. Meanwhile the national picture looks quite different. The most recent figures from Visit England show the total visits to attractions are down 1% nationally.
Top performing attractions from April to December 2013 included the Yorkshire Wildlife Park - up 25%, Doncaster Minster - up 23% and Conisbrough Castle - up 25% until it closed for construction of the new visitor centre in August.
Doncaster Council's own Cusworth Hall also enjoyed a 129% increase in visitors after it became a free attraction for families to visit once again last April.
Ros Jones, Mayor of Doncaster, said: "Tourism is a key area for Doncaster in terms of jobs and growth. I am delighted to see visitor numbers continuing to increase as well as the borough's profile as a destination.
"The success of Doncaster's tourism industry is a true partnership between our fantastic attractions in the private sector - aided by investment, tourism, marketing and events support from Doncaster Council."
The City of York Council have unveiled plans to "reinvigorate" the city centre which they say will improve key public areas and the way people move around and between them.
The plans also reveal that vehicle restrictions on Lendal Bridge will continue beyond the initial trial finish date.
The bridge was due to reopen to private vehicles on 26th February, but the Council say they'll wait until further evidence is submitted in the Spring before making a decision on the permanent future of the bridge.
Until then, the restrictions on private vehicles crossing the bridge will remain.
The bridge is open between 10.30am - 5pm to pedestrians, cyclists, buses, taxis, and emergency vehicles only.
The plans for the city centre come a day after the council pledged to boost tourism in the city but, of more than forty thousand drivers given tickets for driving over the bridge - eighty per cent of them visitors to York.
New design plans are available for public viewing and residents will be able to give feedback online and at council offices across the city during the four week public consultation.
Thirteen Yorkshire B&Bs and hotels have been listed in the TripAdviser's 2014 Travellers' Choice awards.
Tourists have rated three B&Bs so highly that they're now listed in the world's top ten. It's yet another accolade for the white rose county just months before visitors flock here for the Tour De France. So what's the secret?
As Sarah Clark found out, it could be traditional friendlyness that wins the day