Dave Hilton, who's the Business Manager at Quayside International in Grimsby, says every extra penny on a litre of fuel is costing his company an extra one thousand pounds a week - and says firms entering the industry, perhaps wouldn't survive.
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According to a travel website, the seaside town ranks ninth, alongside the likes of Damascus in Syria as well as Pyongyang in North Korea.
Emma Jesson has the details.
Operation Shimmer is targeting the minority of cyclists in the city who cause a danger to themselves and others by cycling without lights.