Dave Hilton, who's the Business Manager at Quayside International in Grimsby, says every extra penny on a litre of fuel is costing his company an extra one thousand pounds a week - and says firms entering the industry, perhaps wouldn't survive.
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The man was found 160 metres away from his car, unresponsive and suffering from hypothermia.
Conservative Ben Bradley admitted his claims were 'wholly untrue and false', and pledged a 'significant' donation to charity.
Weather outlook: Temperatures below average during the day and overnight. Up to 10 centimetres of snow expected on Monday in some parts.