A five-year old girl has had to be rescued after she was swept out to sea in her inflatable dinghy.
Humber Coastguard said it launched a lifeboat at Ulrome, near Bridlington, just after 1pm this afternoon.
A woman also needed medical attention after she entered the water to try to help the youngster.
– Mike Puplett, Humber Maritime Rescue Co-ordination Centre
"Inflatable boats and toys are great fun in the swimming pool but we do not recommend that people use them at the seaside because, as we've seen today, they can easily be blown out to sea."