Northern Ballet star Pippa Moore helps to brighten commuter's journeys at London's King Cross Station. Premier dancer Pippa was there to help launch a campaign to attract more tourists to Leeds.
The campaign, funded by the Government’s Regional Growth Fund, East Coast trains and Leeds and Partners, aims to not only increase tourism in the city, but also to increase visitor spend, and boost jobs and skills by capturing the essence of Leeds from the warmth and power of its people.
It is part of Growing Tourism Locally – a Regional Growth Fund project led by the national tourist board, VisitEngland, which aims to stimulate the domestic visitor market to grow local economies through increased tourism activity by UK residents.
It is anticipated the investment will create more than 300 jobs in Leeds and boost skills development. James Berresford, VisitEngland’s Chief Executive, said:
"2013 is clearly a significant year for Leeds and this first campaign, helped by the RGF funding, will encourage many potential visitors to find out more about the city. We are excited to work together on it to stimulate tourism and ultimately grow jobs in the city.”