Former policeman David Leman has now been missing for 10 days since he was last seen walking his dog at Gibraltar Point in Skegness.
The alarms was raised when his dog Millie was found wandering alone but there was no sign of Mr Leman.
Today his family , who have organised several searches at the resort, have released some new pictures of him.
More top news
PM announces funding will be made available for a memorial dedicated to the victims of last week’s terrorist attack in Tunisia
Leah Washington, 17, had to have her left leg amputated after being trapped for hours on The Smiler rollercoaster at the theme park.
Helen Plint has the evening forecast