Leeds chief executive Gary Hetherington has flown to Australia to step up his efforts to expand the World Club Challenge.
Even though Leeds Rhinos lost to Melbourne on Friday night, he believes now is the time to bring more teams into the annual clash of champions.
Gary Hetherington is part of a working party set up by the Rugby Football League to explore ways of raising the profile of the challenge, including the possibilityof introducing new venues after it was held in England for the 13th consecutive year.
He wants the top three clubs from both Super League and the NRL to become involved in a world series and plans to make his argument in face-to-face discussions with representatives of Australian clubs during his trip down under.
– Gary Hetherington
It's The Best versus The Best for the biggest prize of all and the players certainly produced a game that lived up to that billing. I think the time is right to look to expand the concept. Rugby league needs to embrace the demand for global, international sporting events and this offers an ideal opportunity."