Leanne Woodall from Lincoln says many people come up to her at children's pageants asking for help if they are new to the competition. She says that is why she has set up her Sparkle Girlz website and will soon be following it up with a magazine to help people share ideas for the contest.
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The club is expected to make an official announcement in the next 24 hours.
Officers are keen to speak with anyone who saw two men behaving suspiciously outside The Picture House pub just before the fire began.
Police say a wheelie bin was set alight and pushed against the front door of a ground floor flat