Steeped in more than a century of history, Hull City is about to embark on one of its most important seasons. But it seems it has gone out of it's way to annoy thousands of it's fans.
The owners of Hull City have got rid of the club's official name - dumping AFC - and replacing it with Tigers.
It's outraged many supporters and is being called a cynical business move. But the club reckons the new brand name will attract new interest in Hull from around the world. James Webster reports.
More top news
John Newman said "there are people in far worse situations than me and I want to give them a bit of hope".
The beloved British high street chain will disappear from Britain's towns on Sunday as the last stores close down.
David Wagner insisted the hard work would continue after Huddersfield Town's 1-0 victory over Wolves kept them top of the Championship.