Cancer death rates have dropped in our region by more than a fifth over the last 20 years, experts have revealed today.
The new figures come as a local awareness and fundraising campaign - which includes this TV advert - is set to be launched by Cancer Research UK. Every year, almost 28,000 people are diagnosed with cancer across Yorkshire and Northern Lincolnshire.
– Nicki Embleton, Cancer Research UK
Today cancer can be beaten and as these new figures show, mortality rates from this much feared disease are dropping significantly as the fruits of research are producing more effective treatments with fewer side effects.
"But while we're heading in the right direction, too many lives are still being lost to the disease, highlighting how much more work there is to do. Our aim is that one day everyone will beat cancer and the more research we can fund, the sooner that day will come.