The new boss of Bradford-based supermarket Morrisons said the business was listening hard to customers after the chain reported another drop in sales today.
The 2.9% decline in like-for-like revenues for the 13 weeks to May 3 comes on top of a 7.1% fall posted by the supermarket business a year earlier.
David Potts, who has more than 40 years retailing experience at Tesco, took over as Morrisons chief executive in March after a year in which the chain slumped to a loss of £792 million.
He said: "My initial impressions from my first seven weeks are of a business eager to listen to customers and improve.
"I have been very pleased by the desire and support of colleagues, and by the genuine warmth and affection for Morrisons shared by both colleagues and customers. "This is a business with many attributes, some unique. Our task is to use those advantages to improve the shopping trip for customers and create value."
Mr Potts is carrying out a review of the business which will report back at the time of the group's interim results in September.
He has already announced plans to axe up to 720 jobs from the Bradford head office as part of a drive to beef up staff on shop floors.