The new £1 million visitor centre at Gibraltar Point officially opens today.
It replaces the old centre which was damaged during the storm surge in December 2013. The new building is raised on stilts to protect it from any future flooding.
"This was an opportunity to make Gibraltar Point even more attractive to visitors - an opportunity that we have fully taken advantage of.
"The new visitor centre has been designed to make the most of the reserve's stunning views, with expansive windows facing the dunes and sea, and a rooftop viewing deck.
"This is just one of a series of investments on the coast, which we are confident will help attract new visitors to the area.
"Combined with the new outdoor theatre space and North Sea Observatory at Chapel St Leonards, this improved attraction will help extend the traditional tourist season on the coast, providing a significant boost to the local economy."
– Cllr Colin Davie, Executive Member for Economic Development at Lincolnshire County Council