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Bearwood bids for Portas cash

Mary Portas wants to revive high streets Photo: ITV Central

Bearwood near Birmingham is bidding for £100,000 to regenerate its high street.

It's making an application to become a Portas pilot town - a scheme devised by retail guru Mary Portas and the government to revive shopping areas.

Twelve areas across the country will win a share of one million pounds and receive help from Mary Portas and her team to help breathe new life into their communities.

The deadline for applications is the end of the month, but a team has already been put together to create a bid which will include a short film outlining the need for investment in Bearwood which is on the Birmingham/Black Country border.

Danny Lamb, an unemployed civil servant, who is drafting the bid with help from the rest of the community said: "We want to take this opportunity to get some money to help the local community bring the life back into Bearwood high street.

"There's a brilliant community spirit in Bearwood. The local residents and businesses have worked together to bring about events in our two parks, such as Bearwood on Ice last December, and we want to bring some of that success to the high street."

Click here to see the video the Better Bearwood team has submitted in its bid to be a Portas pilot town.

Community spirit at Bearwood-on-Ice Credit: ITV Central

The full report by Lucy Kapasi.