1. ITV Report

Urban art gallery launches in Birmingham

One hundred billboards will be transformed into platforms for national and international contemporary art Photo: 48 Sheets

One hundred billboards will be transformed into platforms for national and international contemporary art in Birmingham from today.

The billboards will stretch across Birmingham's streets using the city to create a 'unique urban gallery'.

Birmingham will be the first city in the country to host a project of this kind and scale.

[International artists have been selected to create new work for 60 billboards by co-curators Jonathan Watkins, Director of the Ikon Gallery and Dr Jiang Jiehong, Director of Centre for Chinese Visual Arts and Birmingham Institute of Art & Design. The artists include Madeln Collective (Shaghai) who has been heralded as one of the most important and renowned conceptual artists to have emerged from China since the 1990).

Professor Chris O’Neil, Executive Dean of Birmingham Institute of Art & Design said: “Every major city in the world is dominated by advertising, the project has been created with the objective to transform the everyday into the extraordinary. We’re delighted to have Xu Zhen and Raqs Media on board, who will undoubtedly produce some truly spectacular pieces of visual art.”

Artists will work with young people and community groups, including those affected by the recent riots, to produce art in the community.

“Every major city in the world is dominated by advertising, the project has been created with the objective to transform the everyday into the extraordinary.

– Professor Chris O’Neil

Artists will work with young people and community groups, including those affected by the recent riots, to produce art in the community.