Soccer Aid, the celebrity football match is in aid of UNICEF, the world’s leading children’s organisation, is back on ITV for a fourth year.
£7.5 million has been raised through raising awareness and viewer donations and this year ITV is also supporting UNICEF’s ‘Keep It Up for Soccer Aid’ campaign.
This invites everyone to keep something up – be it walking to work, making tea for colleagues or anything else.
The message is - get involved and make a difference.
ITV is backing the appeal through a range of internal company activities but we will also be encouraging our viewers to get involved in many different ways.
From now up until match day - Sunday, 27th May - we’ll be raising awareness and encouraging everyone to be part of the story through ideas and inspiration around ‘Keep It Up for Soccer Aid’ challenges you can do whether it’s at work or with family and friends.