Administrators have successfully sold the clothing brand Aquascutum.
The 160 year old firm 16 concessions and three high street stores, as well as a factory in Corby.
It is not yet clear how the sale will affect staff in the Midlands.
Aquascutum was founded in 1851 by tailor John Emary.
It was named after the Latin for water shield after it developed the first waterproof wool.
Lady Thatcher, Humphrey Bogart and Cary Grant are just some of the famous names that have worn the Aquascutum label.