Loughborough and Leamington Old Town have been selected to receive backing from the Government to revive their town centres and High Streets.
The towns are 2 of 27 that were selected to become a pilot as a result of a report published by TV retail consultant, Mary Portas.
They will receive a share of £1.5 million to spend on their High Streets as well as have a dedicated contact in Government to provide advice and and support to local business. They will also be given free retail advice from Nottingham based Boots and Mary Portas' team.
The Town Team in Leamington want to start by addressing the 21% of shops that are vacant in their High Street as well as clean many of their pavements and roads and make the rail bridge more attractive and inviting.
Grant Shapps MP
Loughborough University will play a large part in Loughborough's revamp. The Town Team plan to involve students from the university to run retail masterclasses with traders, in an attempt to boost business and entice more consumers into the town.
The 392 towns that were not selected to be a pilot can sign up to the Town Team Partner package that will entitle them to training and guidance that is worth £5.5 million nationwide.