In the face of widespread milk price protests, milk supplier Dairy Crest agreed to postpone its planned milk price cut.
The company is postponing the 1.65p a litre reduction due from 1 August for two months in order to hold talks with farmers over future plans.
It follows a week of blockades by farmers across the Midlands, who are calling for all price cuts to be reversed amid warnings the plans will force many out of business.
Dairy Crest is the first milk producer to withdraw its price cut and pressure is now on other dairy processors to see if they follow suit.
Farmers For Action (FFA) called off its Dairy Crest protests as a result of the announcement, including a 24-hour blockade of the firm's processing facility at Foston, Derbyshire.