We've had the Olympics, we're gripped by the Paralympics... But there's another contest about to take place that requires Herculean sportsmanship and bravado.
It's the World Championship Hop Pocket Race which takes place tomorrow, and it celebrates the thing that Hereford is famous for... hops.
Some gruelling training is taking place.
Teams of four have to hurtle along with a sack weighing 70 kilograms through the streets of Bromyard in Herefordshire.
The festival will have demonstrations on how things used to be done in the old days.
It's been a tough year for hop growing in Herefordshire because of the wet weather.
But there's plenty of them growing successfully.
And harvest starts soon.
Hop growing here dates back hundreds of years.
But it's not as big as it once was.
With the Hop Pocket Race - now in its second year - they're planning in Bromyard to raise the profile of the crop.
In the hope that we'll see it thriving in the fields for generations to come.