Around 100 'Speedcubers' from nine countries are competing in the UK Open 2012 Speedcubing Championship this weekend at the University of Leicester.
The participants – including potential world record setters – are competing in a number of different events, including one-handed and blindfolded speedcubing.
The cube has 43 quintillion possible combinations, which contestants must solve in a matter of seconds in order to beat their opponent.
The current world record for a 3x3x3 cube is 5.66 seconds, which was set by 16-year-old Australian speedcubing champion Feliks Zemdegs.
The video below shows the speed in which speedcubers attending the University of Leicester can solve the Rubik's Cube.