The Environment Secretary is spearheading its biggest trade delegation to China which could mean a huge hike in exports for dairy companies in the Midlands.
Owen Paterson says eating habits in the country are changing and Britain has the expertise to meet the growing demands of the far east.
The focus of the week long expedition will be dairy companies.
The Long Clawson Dairy in Leicestershire is one of a number of firms in the Midlands which exports cheese to Shanghai and Beijing.
Martin Harris, Export Manager for the company, said the trip was a good idea but he believes the government should do more to promote British companies overseas.
But not everyone is convinced that exporting cheese to China is a profitable venture.
Grace Ince runs a Chinese supermarket in Loughborough.
She says cheese is not a popular food choice for most people there.