Jaguar Land Rover is taking on 800 more people to build new models at its factory in Solihull this year and the company says it will bring out eight new or redesigned cars.
The announcement was made at the Detroit Motor Show on Sunday where the company also revealed that in 2012 it sold the most cars in its history.
Over the last two years, Jaguar Land Rover has taken on 8000 people. It employs 25,000 worldwide.
The company says the new workers will "support the introduction of future model programmes in 2013". They will work at the plant at Lode Lane in Solihull.
Jaguar Land Rover has spent £370 million installing new equipment there to build the aluminium Range Rover. But today's announcement spells out the company's aim to launch eight new or remodelled cars this year.
- It sold 357,000 cars in 2012 - more than at any other time in its history.
- It sold the most cars in China - 71,940.
- That figure was followed by the UK at 68,333, USA at 55,675, Russia at 20,549 and Germany, where they sold 16,722.
- The biggest increases were in China (71%) and Russia (43%).
Jaguar Land Rover has three plants in the UK - Castle Bromwich in Birmingham, Lode Lane in Solihull and Halewood on Merseyside.
A few months ago the company said it was building a new plant in China in a joint venture with Chery Automobile. And just a few weeks ago it said it was working with the Saudi government to build an aluminium factory.
Jaguars are made at Castle Bromwich; Range Rovers are made at Solihull; and the Freelander and Evoque are made at Halewood.