Butchers in the Midlands are reporting a surge in trade amid the ongoing supermarket horsemeat scandal.
They say customers want to know exactly where the meat they are buying is coming from.
Some butchers have seen sales go up by 30 per cent.
The Food Standards Agency has ordered an inquiry into how non-beef products ended up in supermarket burgers and processed food.
Many councils are now checking the meat they supply to schools and residential homes.
Andrew Sykes is a butcher at Leicester's indoor market where business is booming.
He said footfall has increased and people of all ages have been telling him they don't trust the supermarkets.