Few people realise that a dog will cost them more than £13k in food and kennels over its lifetime, according to new research from a pet insurance company.
That's without taking into account sickness or injuries.
On average Midlands' pet owners spend between £3500 and £4000 on their dogs' dinners.
One in seven people in the West Midlands have considered giving up their dog because of their financial situation - that's the highest figure in the country.
Facts and figures on pampering a pooch:
Pet food - £339.96
Treats - £116.56
Toys - £111.24
Walkers - £127.92
Grooming - £46.20
Kennels - £72.89
Vet fees / check-ups - £127.73
Grand total: £992.50
According to One Poll.