Fashion may be all about the glamour and the gowns, but how much does it really bring to Britain's economy?
As Birmingham International Fashion Week opens its' doors to a worldwide audience, here's a few fashion facts:
- The UK fashion industry is now directly worth £26 billion to the national economy - that's a five billion pound increase since 2009.
- Nearly 800,000 people are employed in the UK fashion industry.
- London Fashion Week (LFW) is the UK's most prominent fashion event. Nearly a hundred million pounds worth of orders are placed at LFW each season, with more than five thousand visitors at this month's event alone.
- Derbyshire-born designer Dame Vivienne Westwood is a regular name at LFW, along with Nottingham-based designer Sir Paul Smith. Both are credited with flying the British fashion flag in wider markets.
Last season more than 75,000 images were added to social media tool Instagram using the hashtag #LFW.
More than 30,000 espressos were served at London Fashion Week last season.
Sam Moore, COO, Oxford Economics, added:
Birmingham is fast-becoming a "go-to" destination for fashion-hungry consumers. The city already hosts the annual Clothes Show in December, bringing hundreds of emerging and established fashion, make-up and accessory designers to an audience of thousands.
As the city holds the second International Fashion Week in it's name, consumers, bloggers and the fashion market itself are all watching to see if Birmingham, and the Midlands, can really make it's mark on an ever-growing industry.