The East Midlands is one of the least savvy regions in the country when it comes to taking advantage of special deals, research has found.
A survey for American Express found the East Midlands saved £643 each year by taking advantage of rewards points, vouchers and special offers. This is compared to a national average of £742.
The West Midlands fares slightly better with people making on average £714 a year in savings.
List of regions by average savings in a year:
- 1. Scotland, £1,019
- 2. South West, £848
- 3. South East £821
- 4. North East, £780
- =5. Wales £714
- =5 West Midlands, £714
- 7. London, £708
- 8. East Anglia, £684
- 9. East Midlands, £643
- 10. Yorkshire and the Humber, £633
- 11. North West, £606