1. ITV Report

World famous Tennis Girl poster dress bought for staggering £15k at auction!

The world famous Athena Tennis Girl poster featured a female player revealing her bare bum by hitching up the now famous dress Photo: Fieldings Auctioneers

A white tennis dress, made famous in the iconic Athena Tennis Girl poster of the 1970s, has been sold for a staggering £15,500 at an auction in the West Midlands.

The dress - along with two of the original posters and a tennis racquet - went under the hammer at Fieldings Auctioneers in Stourbridge on Saturday, just as the Wimbledon ladies final got underway.

The lot included the dress, along with two of the original posters and the tennis racquet used Credit: BPM Media (Midlands)

The lot had only expected to sell for between £1,000 and £2,000 - but that was 'smashed' immediately with the bidding starting at £5,400...

It was eventually bought by a mysterious telephone bidder, who remained anonymous.

Auctioneer, Nick Davies, said:

A generation of people will remember this poster so it’s a good time to put it up for auction. This is the most famous tennis dress of all time, yet it has never graced Centre Court.

The now 55-year-old Fiona Walker, who modelled the dress aged 18, with an original copy of the poster Credit: Fieldings Auctioneers

A few things you might not know about the famous image:

  • The dress was modelled by Fiona Walker - 18-years-old when the picture was taken in 1976 - who borrowed the dress, along with the racquet and a pair of her dad's white plimsols for the shoot.
  • The photo was taken by her boyfriend at the time, a photographer called Martin Elliot, on a Birmingham University tennis court.
  • Mr Elliot passed away in 2010, aged 63.
  • The image went on to become one of the best-selling posters of all time, purchased by millions around the world.